MUTV Officially Launched on Sina Sports

18 January, 2016 - BEIJING, CHINA – Sina Sports and Manchester United commemorated the launch of the club’s dedicated 24-hour channel, MUTV, with an opening ceremony last night at Beijing Workers’ Stadium “Second Stage” Event Center. Sina VP and General Manager of Sina Sports, Arthur Wei, and Manchester United Commercial Director of Asia Pacific, Jamie Reigle, were on hand to deliver remarks to over 130 fans and members of the media in attendance. The event also featured special appearances from Manchester United legendary fullback, Denis Irwin, and a number of famous Chinese football commentators. To promote MUTV, Sina Sports held a series of online and offline activities leading up to the event to engage fans. After the ceremony, guests stayed to watch their favorite club take on Liverpool live on the big screen, and were rewarded at the end of the evening with a 1 – 0 victory for the Red Devils.

Since its inception in 1998, MUTV has attracted fans from all over the globe, reaching 35 million viewers worldwide this season. The launch in China is particularly historic, as it marks the 101st country in which MUTV is broadcasted. Manchester United chose Sina Sports, China’s number one destination for sports fans, to be its exclusive broadcaster in China. Sina Sports offers a comprehensive digital sports media platform that provides many ways for fans to follow their favorite sports, including up-to-the-minute news, live games, and highlights, accessible on PC, mobile phones, and the Sina Sports mobile application. In addition, Sina Sports allows fans to become part of the action by hosting forums through its online applications, including on Sina Weibo, to discuss and comment on sports. The leading sports digital media platform has also expanded into hosting offline events to grow even closer to Chinese sports fans.

With the launch of MUTV on Sina Sports, users across China are now able to access expanded coverage of the latest Manchester United news, including delayed game footage and highlights, Louis van Gaal’s weekly press conference, comprehensive game day coverage, as well as exclusive interviews of members of the club’s front office, the coaching staff, and the team’s starting players. Additional rich content such as documentaries, talk shows, club news, and more are also available on the 24-hour streaming channel. MUTV is sure to enrich the lives of Manchester United fans all across China, who can now access their favorite club through the live broadcast on Sina Sports at any time of the day.