Daniel Tao
Sports Events Operation Director,Alisports(shanghai)Co.,Ltd.

TAO Jing (Daniel), Sports Events Operation Director of Alisports, was graduated from Shanghai Jiaotong University. He started his sports marketing career since 1994 and gained 20 years working experiences in sports marketing at Nike and adidas. Tao Jing has lead and managed the Team China program of CFA, the Chinese Women Volleyball Team program of CVA, CSL partnership, the collaboration with top basketball and football clubs in China, and other sponsoring programs for top athletes and players. In 2006, Tao Jing,as one of key members, successfully collaborated with adidas and operated partnership between adidas and Beijing 2008 Olympic Games. In early years, he founded the first amateur football league & organization in China: Shanghai Football Association of Foreign Enterprises (SFAFE). He also took part in establishingthe first 3 on 3 basketball tournament in China (Nike 3 on 3). Moreover, Tao Jing participated in many collaborative negotiations with numerous domestic and international organizations, teams, clubs, and individual athletes. All of his past experiences has enriched Daniel’s perspective and helped him to gain a keen judgment on the development of Chinese sports industry.